The evolution of Maison Valençon in 1 year.
In 1 year, many things have changed in our company. First of all, we had the chance to integrate our products in Delhaize, Intermarché, Match, Cora and Carrefour stores in the Province of Liège. This opportunity allows us to be accessible to a wider audience and to be closer to you. Although they are distribution giants, they respect responsible values. They give priority to products from local agriculture. These are values that are also close to our hearts.
Then, we developed our website to give everyone the opportunity to taste our delicious delicacies. We want to create a new area for the company by deploying the digital side. We believe it is important that our community stays informed of company news through social networks, our website and newsletters.
Despite these technological changes, by becoming Maison Valençon, we have chosen to preserve the family and artisanal know-how. The choice of our raw materials as well as our local and ecological values remain unchanged.
Avigauf becomes Maison Valencon
Since 1994, Avigauf has been a family business from Hervé, which produces a selection of artisanal waffles but also delicacies such as speculoos and kisses.
After 25 years, Mr. and Mrs. Detry decide to put their business up for sale because their daughter prefers to stay in her place as production manager. It was then that Jean-Marc Valençon and Maxime, his son, seized the opportunity to buy the Avigauf business to transform it into Maison Valençon.
During the first visit, the transmission of family and craft values were shared values that then confirmed the evidence of this meeting.
The sellers, Mr. and Mrs. Detry, then handed over their know-how and their workshop to the Valençon family, filled with hope and passion, with the aim of continuing to transmit the local and artisanal values of the House while bringing their touch of innovation. It was in January 2021 that the Avigauf company began its transformation to become Maison Valençon.
The sale of products is both short circuit in the store connected to the workshop, at fairs and other local markets. But also, in a long sales circuit, because you can find the products in most Liège supermarkets but also in various points of sale in Wallonia and Flanders.